What do you want...?

The British writer and actor, Rob Lacey has had a profound impact on my thinking. In his book "Are we getting through?" Lacey challenges communicators to make the time to communicate creatively and effectively.

He asks a question which has remained with me... "Which do you want more - people to think, or people to know what you think?"

As a communicator, I believe my challenge is to go beyond presenting an arguement or sharing an opinion. I want people to question, to ponder, to reflect... ultimately to come to their own conclusions.

This is risky. It is easier to tell people what we want them to think. The Pharisees were past masters at that - this is wrong, you must do this, you must not do that...

In contrast, Jesus asked questions and told stories. He spoke for "those who have ears to hear" and challenged people's thinking by doing the unexpected (e.g. speaking to a Samaritan woman, touching the leper, etc.)

VOX magazine will not have all the answers neatly packaged and tied with a bow. But I hope we can make people think... and even, perhaps, think again...?